CBT SPRING is supported by The Travel Foundation saw the importance of pushing and supporting cooperation between British travel companies and organizations in countries that are popular tourist destinations in England.
Which Thailand is one of the main countries that British tourists prefer to travel The target group of the project is 10 pilot CBT communities, 10 British tour operators, Thai tourism operators.
At the same time, representatives of the Tourism Authority of Thailand (TAT) and the Tourism Development Agency (OTA) were invited to participate in the project to create a CBT supply chain model from the grassroots level to the international level.
The result Create awareness and promotion of CBT in the British market. Thai entrepreneurs see more importance and interest in CBT community.
1) CBT SPRING Project (1.3 Project Summary: CBT SPRING Partner Project “Pilot Project for Marketing Cooperation for Community Tourism Support” CBT-I, July 2007 – June 2008)
2) Article for TIES article (1.4 CBT SPRING Partnerships Project Final (English only))